Monthly Archives: July 2010

New Memoirs About Funny Happenings at High Places in Government Will Agitate, Motivate and Amuse as True Inside Stories Come to Light- book by Alan L. Greenberg

Confessions of a Government Man: How to Succeed in any Bureaucracy, published by Dog Ear Publishing, mixes salty New York culture and a cast of characters worthy of Hollywood.  Alan L. Greenberg’s often hilarious memoirs recount a successful career in which he dealt with a vast variety of influential people. On one hand there were members of congress, judges, military leaders and giants of industry. On the other hand he had to cope with community agitators, petty thieves, urban hustlers and garden variety con-men. With the authority to spend billions in taxpayer money, he was very popular with the construction industry and politicians who liked the spotlight. While navigating the currents of governmental work, some of the “bumps along the road” included having a curse put on him by a spiritual leader, seeing his work satirized on late-night TV and being detained at gunpoint by a judge. With examples from his own experience, the author aims to motivate those working in large organizations, as well as to entertain. 

From accounts of his first day in government when he was welcomed less than cordially, to his retirement party which he likened to a mob funeral with the exception that the guest of honor was still alive, there is non-stop and often zany action. Tales include some slight of hand with a U.S. president and smoke and mirror money tricks. There are colorful quotes from surprising sources and the author pulls no punches when it comes to biting humor and solid advice for business and life. Along the way we meet eccentric lawyers, irrational judges, self-indulging politicians, trigger-happy law-and-order types and many more. On the risqué side there are also strippers, hookers and love triangles which threatened to blow up in an otherwise tranquil government office.

Alan L. Greenberg retired as the senior official in New York with the Public Buildings Service of the U.S. General Services Administration. In that capacity he had direct responsibility for some of the largest and most controversial federal construction projects in the country.

For more information, visit thegovernmentman.com
 

Confessions of a Government Man
Alan L. Greenberg
Dog Ear Publishing
ISBN: 978-160844-342-0          320 pages          $19.95 US

Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere

About Dog Ear Publishing, LLC Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at http://www.dogearpublishing.net and from our offices in Indianapolis, Indiana.

Dog Ear Publishing – self-publishing that actually makes sense!

New Release Puts People on the Path To Achieving Long-Lasting Happiness Knowing and Loving: The Keys To Real Happiness- book by Robert Beezat

Be joyful!  Have fun! Be the happy person you were born to be!

As the author Robert Beezat writes, “Understanding, developing, and nurturing the human capacities of knowing and loving are the keys to finding deep and long-lasting human happiness.”

Most people ask questions of themselves about who they are, why they are here, is there a God, and what will really make them happy. In Knowing and Loving the author, a man of faith and practicality, says “Our answers to or avoidance of those questions shape the practical and moral choices we make every day.  Those choices, in turn, determine our level of happiness. As human beings, we are born to know and love.  With a grasp of this basic concept, we can make choices and decisions which will enable us to live authentic, good, and happy lives in the short term and the long run.”


Chapters in the early portion of the book examine some basic questions of what reality is and who and what we are.  Later chapters relate those ideas and concepts to everyday encounters with reality in work, marriage, raising a family, and having fun. The author offers practical suggestions on how to translate those ideas into building a happy and good life for ourselves, our families and society as a whole.

Author Robert Beezat has been engaged for more than 50 years in business, social, political and religious issues at the local, national and international levels. This “lifelong learner” and former businessman and adjunct professor speaks at colleges and universities about social justice issues and the idea of the “common good.” He and his wife have been married for 44 years.

For more information, visit www.knowingandloving.com
 

Knowing and Loving: The Keys To Real Happiness Robert Beezat
Dog Ear Publishing
ISBN: 978-160844-606-3         188 pages          $12.99 US

Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere

New In-Depth Study of the History of the Vietnamese Communist Party and the Vietnam Conflict- book by Martin Scott Catino

This new release, published by Dog Ear Publishing, focuses on the foundational activities of the Vietnamese Communist Party as it developed and matured in Indochina, particularly the activities of the party’s leader, Ho Chi Minh. The author uncovers a ruthless man who is a consummate actor as well as a brilliant politician, a man who managed to outmaneuver the greatest leaders of the West while controlling his fellow countrymen with a fist of iron.

The author has presented a new take on one of our nation’s most complicated wars–the Vietnam Conflict.  Meticulous research, trenchant analysis, and a focus on the roots of the conflict distinguish this study from the many other books on the subject which focus on the later years of the war.  The obscure and hidden history of this long-troubled region is both illuminated and made fascinating in The Aggressors:  Ho Chi Minh, North Vietnam, and the Communist Bloc.

Martin Scott Catino is a military adviser as well as a U.S. Fulbright scholar, serving in Operation Iraqi Freedom from 2009-2010.  Dr. Catino is also an adjunct professor at American Military University, where he specializes in asymmetrical warfare and graduate military studies.  Dr. Catino’s background makes him uniquely suited to delve into the rich and absorbing history of Vietnam, and he has created a riveting study that cuts through the controversy to reveal candidly the roots of aggression in Indochina.

For more information, visit www.MartinCatino.com
 

The Aggressors: Ho Chi Minh, North Vietnam, & the Communist Bloc
Martin Scott Catino
Dog Ear Publishing
ISBN: 978-160844-530-1         308  pages          $19.99 US
 

Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere

About Dog Ear Publishing, LLC Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at http://www.dogearpublishing.net and from our offices in Indianapolis, Indiana.


Dog Ear Publishing – self-publishing that actually makes sense!

Publish a Textbook with Dog Ear Publishing

As a leading provider of textbook publishing services to both traditional book publishers and individual authors, we provide a full portfolio of excellent textbook publishing tools, production services and promotional vehicles. Use your hard-won knowledge and ideas to inspire and inform. We’ll build your content into a truly unique and professional textbook.

Every day, experience and knowledgeable professionals engage Dog Ear and use our unique textbook publishing services to publish truly competitive and professional textbooks that are a profitable business venture.

Dog Ear’s many years of traditional publishing expertise and experience have led us to design textbook publishing packages that focus on your success and profit. Your editor at Dog Ear Publishing will help guide you and help you assess your textbook publishing needs. We will help you identify what type of product and services will best meet your goals. Our comprehensive editorial, design and printing technology solutions will create the best possible experience for your readers, while maximizing the profit from each sale.

Your book will be available through all of the major retail and wholesale channels, such as Amazon.com, Barnes&Noble, Ingram Book and Baker & Taylor.

Why use us for textbook publishing?

We’ll give your considerable knowledge the opportunity to be turned into a textbook that you can use to supplement assigned course materials or even replace them entirely. We can help you publish any sort of college or secondary school textbook.

– Hardcover or paperback

– Textbooks are digitally printed and shipped usually within 24 hours

– Students will find and be able to purchase your textbooks in all their standard locations – even through your own storefront

Dog Ear Publishing is committed to delivering a superior textbook publishing experience for both our clients and their readers through offering truly unique, flexible and creative solutions.

The textbook publishing services from Dog Ear include professional editorial expertise, high-quality book design, fully customized and professional cover design and the marriage of both on-demand printing and offset printing.

Our textbook publishing clients have developed their products from a wide range of sources, including.

– Original manuscript – Custom publish manuscripts, course notes, business expertise, and even handouts.
– “Database” content – You can custom publish content from a wide variety of content sources, including public domain resources and articles. This can build a great resource for many business topics.
– Custom course-specific textbooks – Your students learn best when the books they use in class are closely connected with the course presentations. Deliver a superior learning experience to your students with a truly customized media solutions.
– Derivative works – In many cases, textbooks can be developed from many derivative sources.

textbook publishing with Dog Ear –

It doesn’t matter if you are a new author or a veteran of the publishing game – Dog Ear guides all of our clients through the maze of the textbook publishing process. The end product will be a book that truly exceeds all of your dreams.

We’ve compiled some brief information about our textbook publishing process that will help you along the authoring process and to understand the various stages of book production.

Dog Ear textbook publishing Support provides:

– A single point of contact – your Editorial Manager will be your personal liaison throughout the process.

– Professional custom design – both your interior pages and book cover will have a truly custom design from our professional design staff. Our designers have create award winning book designs for many of the largest traditional publishers in the world. They will create (with your input) an attractive and effective page layout and a beautiful cover that enhances your book and complements your professional reputation

– Marketing Strategy conferences – textbook publishing is all about creating and expanding marketing opportunities. Your Editorial Manager will collaborate with you in developing strategies to reach local, regional, and national sales opportunities for your book as well as helping to build a highly effective marketing and promotional campaign. Click here for more information on Dog Ear targeted marketing campaigns..

textbook publishing Manuscript Guidelines

These quick notes are design to ease the entry of your manuscript into our editorial and production processes. Our processes are designed around the standards of the publishing industry, and your review of the material below will ensure your textbook publishing project flows as smoothly as possible.

All manuscripts should be delivered to Dog Ear electronically – either via email or on a CD/DVD. Your Editorial Manager will give you the email address to which to send your manuscript.

Manuscript Elements –

Table of Contents-
A Table of Contents is critical in successfully producting your manuscript – it is essentially the ‘road-map’ for your book. Upon completion of your ‘core’ manuscript content, please prepare a Table of Contents(TOC) listing each part, section, chapter, and headings that you feel are appropriate. Most textbooks list at least the primary heads in each chapter (called “A-Heads” or “1-Heads”). Your manuscript must match the order, context, and titles of the TOC.

Cross-Referencing-
Cross references are a common element in textbooks. Unfortunately, we won’t know exactly where each element will land until production is complete. Please use cross references sparingly, or discuss with your Editor a strategy for identifying them within your manuscript. This will help you and our production department update the reference number when the final layout is finished.

Book Element Order for Books-
You may most certainly set the order of elements within your book – but there are standards for professional books and textbooks that are accepted within the industry. “Nontextual” material (those standard elements found in most books) should be in the following order:

Front Matter (occuring prior to the core content of the book)
– Title page
– Copyright page
– Copyright Acknowledgments (for titles with reprinted / permissioned material)
– Dedication (if included)
– Brief Table of Contents (if included)
– Table of Contents
– Foreword (if included – usually written by someone other than the author)
– Preface (if included – by the author)
– Acknowledgments (if included)
– Introduction (if included)

Body Matter (the core content of the book)
– Parts / Sections / Chapters – in that order

End Matter (optional materials at the back of the book)
-Glossary (if included)
-Bibliography (if included)
– Index (if included)

Notes on textbook publishing book elements –

Front Matter
All books include front matter – at minimum a Title Page, Copyright Page, and a Table of Contents. Your Title Page will show the full title of the book with subtitle, your name and any affiliations you want us to list.

Text
Parts, Sections, and Chapters are the elements that break up the text by topic. Your Chapters should be divided into various levels of headings – usually not more than 2 or 3 levels deep. Chapters that contain similar content are ‘chunked’ together in Sections or Parts. A Section is a set of Chapters that are related closely, and Parts are Sections that are related. When organizing your manuscript, think of it as a loose outline of your content and the order in which you want your readers to progress through the book.

End Matter
Some books contain End Matter like a Glossary, Bibliography, and Index. These elements sent as part of your full manuscript. Dog Ear can discuss a variety of options for creating an index for your book.

Manuscript Preparation for textbook publishing Projects-

Your manuscript must be your final manuscript. Editorial changes or alterations – other than to correct errors – will significantly slow the process and will incur a charge to the author.

Art, Images, Figures, Graphs, Tables, etc –
“Non-text” elements will be placed as close as possible to where they are referenced within the text (your Art Reference). These elements will fall AFTER the reference, at the top or bottom of a page, typically within (1) page of the Art Reference. Tables are considered text and will be positioned within the text. Images will appear in the printed book as submitted (both in size and quality). Graphs or figures should use text printed as solid black and white with no shading. Shading causes images to lose quality when books are printed digitally. Art or images that require manipulation will increase our production time and costs to the author. All “non-text” elements should be numbered consecutively and must be referenced within the text..

A note on poetrygraphic elements
poetrys reproduce best when submitted as an original digital file in high resolution. Any scans should be submitted at 300 dpi as black and white.

Author Page Proofs-
Every electronically produced Pearson textbook publishing book is read by a professional proofreader referring to your original copy. Once you receive your Page Proofs, the final layout of pages, you have five days to check the copy and return them to Pearson textbook publishing. We will notify your editor at least one week prior to sending out Page Proofs to you.

Post-Production Alterations –
Upon review of your Page Proofs, we recommend you only correct ‘egregious’ errors or any errors that may have been introduced in production. Any other alterations will be considered Author Alterations and will incur a charge (as well as significantly slow the process).

We understand that authors need the ability to change their content – and our process is very accomodating of changes – but removing or adding even one line or paragraph to a page is not nearly as simple as it may seem . Even a single word change can change the length of the text block and thereby affect each following page. In some cases the entire book would have to be reformatted and repaginated – forcing us to an entirely new production schedule, incuring significant cost, and completely throwing your book off-schedule.

Here is what we need you to do upon receipt of your proofs – we suggest you print them out for convenience.

– Check EVERY page.
– READ all the text, looking specifically at unusually spelled words.
– CONFIRM the placement of images, art, graphs, tables, poetrys, etc.
– MARK DIRECTLY ON THE PAGE any required alterations. You will fax these back to us.
– FAX your corrections to us. You only need to fax those pages that contain changes. You can also send them via the mail.

It has been our experience that author who closely follow the above information will have a positive and rewarding experience in the production of their book. We truly are here to help you build the book of your dreams.

MS Word Styles for author manuscripts

Your Editorial Manager can forward a Word template with these styles embedded.

1-Head: The 1st level of head within text
Article Title: Refers to titles of articles only, not chapter titles
Author: Original author(s) of article, if any
2-Head: 2nd level of head within text, usually denotes a subhead
Boxed Text: One way of highlighting a phrase/quote
BL: Bulleted list
3- Head: 3rd level of head in text, usually a sub of a subhead
CN: Chapter numbers
CT: Chapters titles
4-Head: 4th level of head in text, usually is a bold title at the start of a paragraph
Intro: Introduction paragraph to either an article or the chapter
Notes: Includes footnotes and endnotes
NL: Numbered list
Quote: Quotes from people
Ref: Usually bibliographic references at the end of chapters/articles
Table Head: Usually title of table
Table Source: Permissionable source of table
Table Subhead: Usually headings over table columns
Table Text: Text to be indented in tables
Text: All text within document

Common Questions surrounding textbook publishing-

I want to use previously printed material. Do I have to clear permissions and do all the paperwork?
You will need to secure permission to use any material that doesn’t specifically belong to you – including art and poetrys. Your Editorial Manager can supply the needed permissions forms. If you do decide to use previously printed material, you should not use more than 10% of the total content of the originating source. Please note that using material for ‘Education’ is not all needed to have something defined as “fair use”.

What if I want to change material printed previously?
You should never change reprinted material. So let our experts determine whether copyright clearance should be obtained.

Will my textbook publishing project look like a real book?
Your book WILL BE a ‘real’ book – and will stand with the best products produced by the largest and most successful publishers. Each and every part of your project will be created with the highest level of professional design and production.

How much money do I make on each sale?
Most of our authors are invested in the success of their book, and also expect to be rewarded for their hard work. As a textbook publishing author, you are in complete control of your profit level. You can make as little or as much as you like on your project.

How much should I charge for my book?
The retail price of your custom text is dependent upon many factors – including the printing costs, market factors, and your desired profit level. See our Retail Pricing page for strategies on setting a retail price and your author profit. The final customer price is set by the store.

Dog Ear Publishing | Custom Publishing

As a leading provider of publishing services to both traditional book publishers and individual authors, our clients demand a wide variety of custom publishing services. We provide a full portfolio of excellent custom publishing tools, production services and promotional vehicles. Transform your ideas into a truly unique and professionally published product – including books, supplements, course packets, and other materials.

What is Custom Publishing?

If you like, your editor at Dog Ear Publishing will help guide you and help you assess your custom publishing needs. We will help you identify what type of product and services will best meet your goals. Our comprehensive editorial, design and printing technology solutions will create the best possible experience for your readers, while maximizing the profit from each sale.

Dog Ear Publishing is committed to delivering a superior custom publishing experience for both our clients and their readers through offering truly unique, flexible and creative solutions.

The custom publishing services from Dog Ear include professional editorial expertise, high-quality book design, fully customized and professional cover design and the marriage of both on-demand printing and offset printing.

Our custom publishing clients have developed their products from a wide range of sources, including.

– Original manuscript – Custom publish manuscripts, course notes, business expertise, and even handouts.
– “Database” content – You can custom publish content from a wide variety of content sources, including public domain resources and articles. This can build a great resource for many business topics.
– Custom course-specific textbooks – Your students learn best when the books they use in class are closely connected with the course presentations. Deliver a superior learning experience to your students with a truly customized media solutions.
– Derivative works – In many cases, textbooks can be developed from many derivative sources.

Custom Publishing with Dog Ear –

It doesn’t matter if you are a new author or a veteran of the publishing game – Dog Ear guides all of our clients through the maze of the custom publishing process. The end product will be a book that truly exceeds all of your dreams.

We’ve compiled some brief information about our custom publishing process that will help you along the authoring process and to understand the various stages of book production.

Dog Ear Custom Publishing Support provides:

– A single point of contact – your Editorial Manager will be your personal liaison throughout the process.

– Professional custom design – both your interior pages and book cover will have a truly custom design from our professional design staff. Our designers have create award winning book designs for many of the largest traditional publishers in the world. They will create (with your input) an attractive and effective page layout and a beautiful cover that enhances your book and complements your professional reputation

– Marketing Strategy conferences – custom publishing is all about creating and expanding marketing opportunities. Your Editorial Manager will collaborate with you in developing strategies to reach local, regional, and national sales opportunities for your book as well as helping to build a highly effective marketing and promotional campaign. Click here for more information on Dog Ear targeted marketing campaigns..

Custom Publishing Manuscript Guidelines

These quick notes are design to ease the entry of your manuscript into our editorial and production processes. Our processes are designed around the standards of the publishing industry, and your review of the material below will ensure your custom publishing project flows as smoothly as possible.

All manuscripts should be delivered to Dog Ear electronically – either via email or on a CD/DVD. Your Editorial Manager will give you the email address to which to send your manuscript.

Manuscript Elements –

Table of Contents-
A Table of Contents is critical in successfully producting your manuscript – it is essentially the ‘road-map’ for your book. Upon completion of your ‘core’ manuscript content, please prepare a Table of Contents(TOC) listing each part, section, chapter, and headings that you feel are appropriate. Most textbooks list at least the primary heads in each chapter (called “A-Heads” or “1-Heads”). Your manuscript must match the order, context, and titles of the TOC.

Cross-Referencing-
Cross references are a common element in textbooks. Unfortunately, we won’t know exactly where each element will land until production is complete. Please use cross references sparingly, or discuss with your Editor a strategy for identifying them within your manuscript. This will help you and our production department update the reference number when the final layout is finished.

Book Element Order for Books-
You may most certainly set the order of elements within your book – but there are standards for professional books and textbooks that are accepted within the industry. “Nontextual” material (those standard elements found in most books) should be in the following order:

Front Matter (occuring prior to the core content of the book)
– Title page
– Copyright page
– Copyright Acknowledgments (for titles with reprinted / permissioned material)
– Dedication (if included)
– Brief Table of Contents (if included)
– Table of Contents
– Foreword (if included – usually written by someone other than the author)
– Preface (if included – by the author)
– Acknowledgments (if included)
– Introduction (if included)

Body Matter (the core content of the book)
– Parts / Sections / Chapters – in that order

End Matter (optional materials at the back of the book)
-Glossary (if included)
-Bibliography (if included)
– Index (if included)

Notes on custom publishing book elements –

Front Matter
All books include front matter – at minimum a Title Page, Copyright Page, and a Table of Contents. Your Title Page will show the full title of the book with subtitle, your name and any affiliations you want us to list.

Text
Parts, Sections, and Chapters are the elements that break up the text by topic. Your Chapters should be divided into various levels of headings – usually not more than 2 or 3 levels deep. Chapters that contain similar content are ‘chunked’ together in Sections or Parts. A Section is a set of Chapters that are related closely, and Parts are Sections that are related. When organizing your manuscript, think of it as a loose outline of your content and the order in which you want your readers to progress through the book.

End Matter
Some books contain End Matter like a Glossary, Bibliography, and Index. These elements sent as part of your full manuscript. Dog Ear can discuss a variety of options for creating an index for your book.

Manuscript Preparation for Custom Publishing Projects-

Your manuscript must be your final manuscript. Editorial changes or alterations – other than to correct errors – will significantly slow the process and will incur a charge to the author.

Art, Images, Figures, Graphs, Tables, etc –
“Non-text” elements will be placed as close as possible to where they are referenced within the text (your Art Reference). These elements will fall AFTER the reference, at the top or bottom of a page, typically within (1) page of the Art Reference. Tables are considered text and will be positioned within the text. Images will appear in the printed book as submitted (both in size and quality). Graphs or figures should use text printed as solid black and white with no shading. Shading causes images to lose quality when books are printed digitally. Art or images that require manipulation will increase our production time and costs to the author. All “non-text” elements should be numbered consecutively and must be referenced within the text..

A note on photographic elements
Photos reproduce best when submitted as an original digital file in high resolution. Any scans should be submitted at 300 dpi as black and white.

Author Page Proofs-
Every electronically produced Dog Ear Custom Publishing book is read by a professional proofreader referring to your original copy. Once you receive your Page Proofs, the final layout of pages, you have five days to check the copy and return them to Dog Ear Custom Publishing. We will notify your editor at least one week prior to sending out Page Proofs to you.

Post-Production Alterations –
Upon review of your Page Proofs, we recommend you only correct ‘egregious’ errors or any errors that may have been introduced in production. Any other alterations will be considered Author Alterations and will incur a charge (as well as significantly slow the process).

We understand that authors need the ability to change their content – and our process is very accomodating of changes – but removing or adding even one line or paragraph to a page is not nearly as simple as it may seem . Even a single word change can change the length of the text block and thereby affect each following page. In some cases the entire book would have to be reformatted and repaginated – forcing us to an entirely new production schedule, incuring significant cost, and completely throwing your book off-schedule.

Here is what we need you to do upon receipt of your proofs – we suggest you print them out for convenience.

– Check EVERY page.
– READ all the text, looking specifically at unusually spelled words.
– CONFIRM the placement of images, art, graphs, tables, photos, etc.
– MARK DIRECTLY ON THE PAGE any required alterations. You will fax these back to us.
– FAX your corrections to us. You only need to fax those pages that contain changes. You can also send them via the mail.

It has been our experience that author who closely follow the above information will have a positive and rewarding experience in the production of their book. We truly are here to help you build the book of your dreams.

MS Word Styles for author manuscripts

Your Editorial Manager can forward a Word template with these styles embedded.

1-Head: The 1st level of head within text
Article Title: Refers to titles of articles only, not chapter titles
Author: Original author(s) of article, if any
2-Head: 2nd level of head within text, usually denotes a subhead
Boxed Text: One way of highlighting a phrase/quote
BL: Bulleted list
3- Head: 3rd level of head in text, usually a sub of a subhead
CN: Chapter numbers
CT: Chapters titles
4-Head: 4th level of head in text, usually is a bold title at the start of a paragraph
Intro: Introduction paragraph to either an article or the chapter
Notes: Includes footnotes and endnotes
NL: Numbered list
Quote: Quotes from people
Ref: Usually bibliographic references at the end of chapters/articles
Table Head: Usually title of table
Table Source: Permissionable source of table
Table Subhead: Usually headings over table columns
Table Text: Text to be indented in tables
Text: All text within document

Common Questions surrounding Custom Publishing-

I want to use previously printed material. Do I have to clear permissions and do all the paperwork?
You will need to secure permission to use any material that doesn’t specifically belong to you – including art and photos. Your Editorial Manager can supply the needed permissions forms. If you do decide to use previously printed material, you should not use more than 10% of the total content of the originating source. Please note that using material for ‘Education’ is not all needed to have something defined as “fair use”.

What if I want to change material printed previously?
You should never change reprinted material. So let our experts determine whether copyright clearance should be obtained.

Will my custom publishing project look like a real book?
Your book WILL BE a ‘real’ book – and will stand with the best products produced by the largest and most successful publishers. Each and every part of your project will be created with the highest level of professional design and production.

How much money do I make on each sale?
Most of our authors are invested in the success of their book, and also expect to be rewarded for their hard work. As a custom publishing author, you are in complete control of your profit level. You can make as little or as much as you like on your project.

How much should I charge for my book?
The retail price of your custom text is dependent upon many factors – including the printing costs, market factors, and your desired profit level. See our Retail Pricing page for strategies on setting a retail price and your author profit. The final customer price is set by the store.

Publish Photo Books with Dog Ear Publishing

As a leading provider of publishing services to both traditional book publishers and individual authors, our clients demand a wide variety of photo book publishing services. We provide a full portfolio of excellent photo book publishing tools, production services and promotional vehicles. Transform your ideas into a truly unique and professionally published product.

What is Photo Book Publishing?

Dog Ear focuses on creating book for professionals – and photo books are no exception. Each product is a uniquely designed (we don’t use templates) book that is built around the needs of your content and your anticipated readers. Customers who have purchased our photo book publishing services include commercial photographers, business people, enthusiasts, marketing experts and even family members creating memorabilia.

Let us guide you and help assess your photo book publishing needs. Our editors can help identify the type of product and services that best meet your goals. Our comprehensive design and printing technology solutions will create the best possible experience for your readers, while maximizing the profit from each sale.

Photo book publishing with Dog Ear –

It doesn’t matter if you are a new author or a veteran of the publishing game – Dog Ear guides all of our clients through the maze of the photo book publishing process. The end product will be a book that truly exceeds all of your dreams.

We’ve compiled some brief information about our photo book publishing process that will help you along the authoring process and to understand the various stages of book production.

Dog Ear photo book publishing Support provides:

– A single point of contact – your Editorial Manager will be your personal liaison throughout the process.

– Professional custom design – both your interior pages and book cover will have a truly custom design from our professional design staff. Our designers have create award winning book designs for many of the largest traditional publishers in the world. They will create (with your input) an attractive and effective page layout and a beautiful cover that enhances your book and complements your professional reputation

– Marketing Strategy conferences – photo book publishing is all about creating and expanding marketing opportunities. Your Editorial Manager will collaborate with you in developing strategies to reach local, regional, and national sales opportunities for your book as well as helping to build a highly effective marketing and promotional campaign. Click here for more information on Dog Ear targeted marketing campaigns..

Photo book publishing Manuscript Guidelines

These quick notes are design to ease the entry of your manuscript into our editorial and production processes. Our processes are designed around the standards of the publishing industry, and your review of the material below will ensure your photo book publishing project flows as smoothly as possible.

All manuscripts should be delivered to Dog Ear electronically – either via email or on a CD/DVD. Your Editorial Manager will give you the email address to which to send your manuscript.

Your manuscript must be your final manuscript. Editorial changes or alterations – other than to correct errors – will significantly slow the process and will incur a charge to the author.

Art, Images, Figures, Graphs, Tables, etc –
“Non-text” elements will be placed as close as possible to where they are referenced within the text (your Art Reference). These elements will fall AFTER the reference, at the top or bottom of a page, typically within (1) page of the Art Reference. Tables are considered text and will be positioned within the text. Images will appear in the printed book as submitted (both in size and quality). Graphs or figures should use text printed as solid black and white with no shading. Shading causes images to lose quality when books are printed digitally. Art or images that require manipulation will increase our production time and costs to the author. All “non-text” elements should be numbered consecutively and must be referenced within the text..

A note on photographic elements
Photos reproduce best when submitted as an original digital file in high resolution. Any scans should be submitted at 300 dpi as black and white.

Author Page Proofs-
Every electronically produced Pearson photo book publishing book is read by a professional proofreader referring to your original copy. Once you receive your Page Proofs, the final layout of pages, you have five days to check the copy and return them to Pearson photo book publishing. We will notify your editor at least one week prior to sending out Page Proofs to you.

Post-Production Alterations –
Upon review of your Page Proofs, we recommend you only correct ‘egregious’ errors or any errors that may have been introduced in production. Any other alterations will be considered Author Alterations and will incur a charge (as well as significantly slow the process).

We understand that authors need the ability to change their content – and our process is very accomodating of changes – but removing or adding even one line or paragraph to a page is not nearly as simple as it may seem . Even a single word change can change the length of the text block and thereby affect each following page. In some cases the entire book would have to be reformatted and repaginated – forcing us to an entirely new production schedule, incuring significant cost, and completely throwing your book off-schedule.

Here is what we need you to do upon receipt of your proofs – we suggest you print them out for convenience.

– Check EVERY page.
– READ all the text, looking specifically at unusually spelled words.
– CONFIRM the placement of images, art, graphs, tables, photos, etc.
– MARK DIRECTLY ON THE PAGE any required alterations. You will fax these back to us.
– FAX your corrections to us. You only need to fax those pages that contain changes. You can also send them via the mail.

It has been our experience that author who closely follow the above information will have a positive and rewarding experience in the production of their book. We truly are here to help you build the book of your dreams.

MS Word Styles for author manuscripts

Your Editorial Manager can forward a Word template with these styles embedded.

1-Head: The 1st level of head within text
Article Title: Refers to titles of articles only, not chapter titles
Author: Original author(s) of article, if any
2-Head: 2nd level of head within text, usually denotes a subhead
Boxed Text: One way of highlighting a phrase/quote
BL: Bulleted list
3- Head: 3rd level of head in text, usually a sub of a subhead
CN: Chapter numbers
CT: Chapters titles
4-Head: 4th level of head in text, usually is a bold title at the start of a paragraph
Intro: Introduction paragraph to either an article or the chapter
Notes: Includes footnotes and endnotes
NL: Numbered list
Quote: Quotes from people
Ref: Usually bibliographic references at the end of chapters/articles
Table Head: Usually title of table
Table Source: Permissionable source of table
Table Subhead: Usually headings over table columns
Table Text: Text to be indented in tables
Text: All text within document

Common Questions surrounding photo book publishing-

I want to use previously printed material. Do I have to clear permissions and do all the paperwork?
You will need to secure permission to use any material that doesn’t specifically belong to you – including art and photos. Your Editorial Manager can supply the needed permissions forms. If you do decide to use previously printed material, you should not use more than 10% of the total content of the originating source. Please note that using material for ‘Education’ is not all needed to have something defined as “fair use”.

What if I want to change material printed previously?
You should never change reprinted material. So let our experts determine whether copyright clearance should be obtained.

Will my photo book publishing project look like a real book?
Your book WILL BE a ‘real’ book – and will stand with the best products produced by the largest and most successful publishers. Each and every part of your project will be created with the highest level of professional design and production.

How much money do I make on each sale?
Most of our authors are invested in the success of their book, and also expect to be rewarded for their hard work. As a photo book publishing author, you are in complete control of your profit level. You can make as little or as much as you like on your project.

How much should I charge for my book?
The retail price of your custom text is dependent upon many factors – including the printing costs, market factors, and your desired profit level. See our Retail Pricing page for strategies on setting a retail price and your author profit. The final customer price is set by the store.

New Memoir Shows Young Girl’s Courage After a Devastating Diagnosis and Reveals How Generosity Can Bring New Life- book by Carol Ward Wilson

This memoir of a young girl with diabetes provides a stirring tribute to the strength of the human spirit. Readers will relive her childhood, when doctors sterilized and reused syringes, and treating diseases like hers could be hit and miss. Each small victory provides a celebration, whether it is learning how to inject a grapefruit with make-believe insulin or watching from a hospital bed as the Beatles debuted on the “Ed Sullivan Show.” The strides modern medicine has made can only be called immense, as this book shows how far treatment has come in diabetes, a disease with ever-increasing prevalence in our time.

A Handful of Rain, published by Dog Ear Publishing, not only introduces readers – gently and with humor – to the daily realities of life with diabetes, but also brings a sense of awe at the hope and inspiration that can uplift spirits. As a young girl, she learns how to regulate her diet but also to participate in everyday things: summer camp, piano lessons and trips to the lake. Although imperfect control of her disease eventually quietly takes its toll, the author remained optimistic that someday she would be free of diabetes. As the author writes, sometimes dreams have a way of coming true. Her journey along the way, and what happens afterward, put a human face on the devastation of diabetes and shows how inspiration can follow.

Author Carol Ward Wilson, who is legally blind, lives with her husband, Mick, in Peachtree City, Georgia. She attended Texas Christian University-Harris College of Nursing from 1971 to 1973.  A Handful of Rain is her first book.

For more information, visit carolwardwilson.com.

A Handful of Rain Carol Ward Wilson
Dog Ear Publishing 
ISBN: 978-160844-507-3          176 pages          $13.95 US

Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere. Also available as an iBook at iTunes.com.

About Dog Ear Publishing, LLC Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at http://www.dogearpublishing.net and from our offices in Indianapolis, Indiana. 

Dog Ear Publishing – self-publishing that actually makes sense!

New Release Shows Innermost Thoughts of a Monk Traveling Throughout His Own Life in His Own Mind – book by Vasile Munteanu

Imagine if you could revisit life and travel back and forth in time, simply by putting yourself into a deep and meditative trance. That’s just what happens during nightly prayers when a monk puts himself in this state, surrounded by incense and candle flames. The evening provides both a personal chasm and a refuge to long-held doubts, self-discovery and suppressed anger. As he begins his trance, he thinks, “The mind has no escape from itself. The mind is its own escape.”

In Godmaker, published by Dog Ear Publishing, the story’s central figure, Necodem, explores his relationship to God, the decisions that have affected his life, and the world around him. Meditation gives him the gift of time to fully contemplate tragic deaths, lust, family, beauty and love. The beautiful language of the book weaves in his innermost thoughts about God in the image of the Christ and the sacrifices he made for mankind. In the end, his inner journey book brings Necodem to a point where he is both compelled and repelled by a primal mystery and a final revelation.

Author Vasile Munteanu has advanced degrees in literature from Oakland University and in philosophy from State University of New York. He teaches philosophy and literature at the Collage of Southern Nevada in Las Vegas. Godmaker is his first novel.

For more information, visit www.VMUNTEANU.net.  
 

Godmaker Vasile Munteanu
Dog Ear Publishing 
ISBN: 978-160844-548-6          256 pages          $13.00 US
 

Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere

About Dog Ear Publishing, LLC Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at http://www.dogearpublishing.net and from our offices in Indianapolis, Indiana.

Dog Ear Publishing – self-publishing that actually makes sense!

How to Publish a Book

All too frequently the question of how to publish a book (and how to self publish a book) deteriorates to a discussion of whether or not an author should use self-publishing companies or go it completely alone. I, personally, believe that, all things being equal, the simpler of the two is to use a high-quality, price competitive self publishing company. We review a tremendous number of our self publisher competitors on a very regular basis and maintain a large database of each and their publishing services. Self publishing companies all seem to focus efforts on NOT disclosing fully those things that an aspiring author needs to know. I really feel that accumulating all the available data will help authors make better publishing decisions regarding how to publish a book.

I get really annoyed when some of my self publisher brethren ask us how to publish a book, then don’t act on our advice. Many publishers talk about their up front publishing package costs and how inexpensive they are in relation to everyone else in the market. The author who has written a book using their sweat and tears now brings it to light in the market for a very reasonable fee. However, they’ve also condemned the book the sit stagnant on the bookshelf. Why? Because to reduce the up front publishing costs, the book publisher had to significantly raise the costs they charge for book printing. The number one factor impacting if you sell books – even beyond the quality of your writing – is the price you have to charge your readers! The more book printing costs from your publisher, the higher your retail price – often beyond what someone will be willing to pay (except of course for Mom and Aunt Martha… )

How to publish a book – that someone will buy….

We try to discuss target markets and on whom the book publisher should focus for each of our authors when we are talking about how to pubilsh a book. Quite often an author will tell us their book is for everyone – every reader needs this book, but all for a different reason. One of your core tasks as an author, when learning how to publish a book, is that you must target a specific audience and pursue them relentlessly. “But what about the sales I’ll lose from the other segments?” is the next question we get. Successful book sales are a long pursuit that requires consistent and persistent effort – and has quite a bit to do with the pursuit of targeted audiences and very little to do with reaching out to ‘everyone’

How to publish a book – chasing best-sellers…

We all dream of conquering the world of publishing. We cannot do it without bothering to learn about how to publish a book. Authors often fall within two camps – some start off very conservative, with realistic expectations and desires, while the other camp dashes in with the wild pursuit of book sales in the tens of thousands of units. These authors head into the market chasing the bestseller lists, with the thought that ‘my book can sell just like X.’ Chasing a best-seller list is an exercise in futility – in only the rarest of cases do books make the best-seller lists without spending tens of thousands of dollars in marketing and placement fees (often more like hundreds of thousands…) Don’t put yourself in this position – it’s frustrating and unlikely to create any meaningful success.

How to publish a book – it’s about the marketing…

Last, but not least, in our segment on how to publish a book is the statistic that often authors are not as willing as they need to be to spend time marketing their own book. All too often they want to throw money at the problem rather than time and effort. We’ve addressed this is our articles before, self publishers who are willing to spend more money than time on marketing techniques. This just doesn’t make sense, since self publishers are almost always short on cash and more than likely to be publishing a first book to make some money. You can hire someone like Dog Ear to perform ‘technical marketing’ programs, but you ultimately are the number one advocate and marketer for your book. Miles and I spend a lot of time speaking with authors about book marketing and their book marketing plan ideas. And, all too often, the marketing plan is unfocused and aimed at ‘everyone’ so that they can sell a million books in a hurry. I’m sorry, but you need to focus and target – if you can’t identify a specific reader and why they might buy your book, don’t do it…

How to publish a book – traditional or self publish…

So lets go back to the original question about how to publish a book – using a self publisher or starting your own publishing imprint or publishing company. I’ve an interesting statistic that shows that you are slightly more likely to be successful when self publishing a book than you are when deciding to pursue the traditional book publisher market. Now, honestly, both avenues present slim chances for overwhelming success – but only in self publishing do you have the chance to control your own destiny. How many of the books published each year actually are promoted as a premier or best-seller? Did you know that nearly 70% of the books published by traditional publishers were returned in 2004?

The difference between being a self publisher and using a self publisher to publish a book is who performs each of the publishing tasks. I use the example of building a house – most of us hire a contractor to build our houses. There are the occasional few (like my father) who build their houses themselves or act as the general contractor. But it’s not the norm. A self publishing company should merely act as your general contractor for the building of your book. For most authors, who may publish one, two or even three books, it is much more advantageous to use a self publishing company than to go through the processes themselves.

Common Questions surrounding book publishing-

I want to use previously printed material. Do I have to clear permissions and do all the paperwork?
You will need to secure permission to use any material that doesn’t specifically belong to you – including art and photos. Your Editorial Manager can supply the needed permissions forms. If you do decide to use previously printed material, you should not use more than 10% of the total content of the originating source. Please note that using material for ‘Education’ is not all needed to have something defined as “fair use”.

What if I want to change material printed previously?
You should never change reprinted material. So let our experts determine whether copyright clearance should be obtained.

Will my book publishing project look like a real book?
Your book WILL BE a ‘real’ book – and will stand with the best products produced by the largest and most successful publishers. Each and every part of your project will be created with the highest level of professional design and production.

How much money do I make on each sale?
Most of our authors are invested in the success of their book, and also expect to be rewarded for their hard work. As a photo book publishing author, you are in complete control of your profit level. You can make as little or as much as you like on your project.

How much should I charge for my book?
The retail price of your custom text is dependent upon many factors – including the printing costs, market factors, and your desired profit level. See our Retail Pricing page for strategies on setting a retail price and your author profit. The final customer price is set by the store.

I’ve tried to provide an answer to the question “How to publish a book?” Dog Ear Publishing provides writers a simple, quick and economical way of getting published. Dog Ear Publishing’s cutting edge publishing technologies completely eliminate the need for printing books in huge quantities and our unmatched processes provide our authors the fastest time-to-market of any full service self publisher.

And – we make your books affordable enough that you can actually sell them and make a profit. That is VERY different that most of the competition in the self publishing market.

That’s how to publish a book… thanks for reading!

Pay Per Click Book Marketing

Search Engine Marketing for Your Book
Pay Per Click Book Marketing Campaign $595.00

The ultimate in targeted, effective, and non-stop book marketing – and ONLY available at Dog Ear Publishing.

Question: How did you find Dog Ear Publishing?

If you are like most of our clients, you typed some search term into a Search Engine – and voilà, up we popped… but most likely NOT in the main body, but off to the right… in a sponsored ad we created using Pay Per Click Book Marketing and Search Engine Marketing strategies.

That little piece of marketing (that probably was very inexpensive) provided us with a customer – YOU!

Search Engine Marketing – also known as Pay Per Click book marketing – is the most targeted way to attract interest and sales to your book. And it’s unbelievably cost effective.

What do I get?

Our Pay Per Click Book Marketing program includes the following elements:

Research of up to 250 Search Terms
Development of Pay Per Click Book Marketing strategy, including budget
Set-up of your Search Marketing / Pay Per Click Campaign
Creation of up to 20 unique Search Campaign ads
Weekly Reporting of Campaign effectiveness
Expanded content on your Dog Ear Publishing page and your web site (if applicable).
What is Pay Per Click Book Marketing / Search Engine Marketing?

Every time a search term is entered into a search engine like Google or Yahoo, a list of relevant content is created for the user by the search engine. We harness the power of companies like Google and Yahoo so that each time a term that is considered relevant to the content of your book is searched for, your book’s information will appear on the Search Results page. The information usually includes the title of your book, a brief description, and a clickable link to your page – where the book can be ordered.

The position your information occupies is relative to the amount you are willing to pay – usually a very low sum, often as little as 10 cents or less.

However, it is only when the user clicks on the link to your book that you get charged your “bid” amount. You are NOT charged for just the “display” of your information (called “page views”).

We help you determine a “budget” for your monthly Pay Per Click Book Marketing Campaign – this can be as little or as much as you like. We can provide feedback on the “right” number.

Does Search Marketing / Pay-Per-Click Book Marketing work?

Absolutely – you found us, didn’t you? Search Marketing / Pay Per Click Book Marketing campaigns have become the most popular and effective methods of promoting products and services over the web.

Reasons to try Search Marketing / Pay Per Click Book Marketing:

Minimal Risk
Very little money is required to get your program up and running – and you can stop at any time. You also control exactly how much you spend – it can be as little as $10.00!
Targeted traffic
Your information appears when a user searches for a phrase that we have set up as relevant to your book.For example – If you wrote a book about cooking for teens, when someone searches for “cooking for teens” – your book information would be displayed. This is a very simple example, because there are also hundreds of iterations on this seemingly simple search. The point is that your book is displayed IMMEDIATELY when someone is searching for your exact topic.
Measurable Results
No other format of advertising offers the measurement ability of Search Marketing. We know exactly who is coming to look at your book – and we offer lots of tracking options. Our reports will help you identify whether or not someone who clicked on your information actually bought a book.
search engine optimization seo keyword blog – take control over your top 10 rankings and uncover more ways to get web 2.0 or reciprocal linking backlinks then you ever imagined. Get started today by checking out the keyword blog.
Send comments, suggestions, and questions about Pay Per Click Book Marketing to:
AuthorResources@DogEarPublishing.net